RELEX Solutions, a provider of cutting-edge retail optimization software, completed the acquisition of Formulate, a promotion planning and analytics company. Financial terms were not disclosed. "Now, more than ever, retailers and brands need promotion planning and optimization that adapts to a fast-paced consumer environment and uncovers the true effect of promotions. That’s why we’re excited to partner with RELEX and accelerate our growth and reach a wider customer base. Formulate will be fully integrated into the unified RELEX LivingRetail Platform, which will allow us to bring this great technology to more retailers across the globe, helping retailers and brands achieve marked results in their promotion planning,” Andreas Willgert, Formulate Co-Founder and CEO.