PSG, a private equity firm, completed the investment in Yottaa, a provider of software. Financial terms were not disclosed. “eCommerce website optimization is a top priority for both omnichannel and direct-to-consumer brands as they strive to provide a seamless digital experience for their customers. Regardless of brands’ choice of platform and other eCommerce website technologies used, digital experience optimization capabilities like Yottaa’s seek to help brands capture more value from their investments. With this funding, we believe we are well-positioned to accelerate product development and execute on our go-to-market strategy across multiple product categories. We’re excited to have the support of an experienced partner in PSG given what we see as their deep understanding of what it takes to build and scale a successful software business within eCommerce and their confidence in our product,” Rich Stendardo, Yottaa CEO.