Kantar to acquire Qmee from capital D.

Kantar, a marketing data and analytics company, agreed to acquire Qmee, an app survey platform and fraud prevention technology provider, from capital D, an investment company. Financial terms were not disclosed. “Today’s announcement builds on our recent acquisition of Blackwood Seven and the sale of our Kantar Public business. It is another illustration of the progress we are making in focusing our portfolio on providing highly differentiated and advanced analytics-based products and services to consumer-facing brands. Consumer insights are a key input in developing business, marketing and creative strategies; the acquisition of Qmee further strengthens our leadership position in delivering the most trusted and robust research to inform those strategies,” Chris Jansen, Kantar Chief Executive Officer.