Axis, a private equity firm, led a $16m Series D round in August Jewellery, a jewellergy online retailer, with participation from SFR. “Melorra’s unique proposition lies in how we have been able to transform the way women wear gold, bringing it out of lockers and on to dressing tables with daily wear. Melorra’s online distribution strength has ensured it is India’s largest-distributed jewellery company reaching in a record time over 2,8k towns and the remotest of villages,” Saroja Yeramilli, August Jewellery Founder and CEO.