CleverTap, a SaaS based customer lifecycle management and mobile marketing company, completed the acquisition of Leanplum, a mobile marketing platform. Financial terms were not disclosed. “We have succeeded in that, but as the market has matured, to fully meet the increasing demands put on brands today, we needed to bring in the best analytics, segmentation, and engagement tools, to help our customers build valuable, long-term relationships with their customers. This is why joining forces with CleverTap makes the most sense, and I am excited about the combined capabilities we will now bring to Leanplum customers worldwide,” Momchil Kyurkchiev, Leanplum CEO.