ECCBC and Castel Group to merge their Algerian soft drinks businesses.

Equatorial Coca-Cola Bottling Company, a bottler of The Coca-Cola Company across North and West Africa, and Castel Group, a French beverage company, agreed to merge their Algerian soft drinks businesses. Financial terms were not disclosed. The proposed integration will allow both companies to combine their respective capabilities and expertise to drive performance across a consolidated beverage platform to serve the Algerian market more effectively and efficiently, driving value for the Coca-Cola System’s key stakeholders including consumers, customers and suppliers.