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New Deal


Announced

Kelso-backed Eagle Family Foods Group to acquire Helper and Suddenly Salad from General Mills for $610m.

Financials

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Transaction Value£486m
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Majority

Friendly

Domestic

Single Bidder

United States

Food Products

Private

Private Equity

food branding

Acquisition

Pending

Synopsis

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Kelso-backed Eagle Family Foods Group, a producer and marketer of canned sweetened condensed milk and evaporated milk products, agreed to acquire Helper and Suddenly Salad from General Mills, an American producer of packaged consumer foods, for $610m. "We are builders of brands, categories, and people. The Helper and Suddenly Salad brands, with strong heritage and high consumer awareness, are a perfect fit for what Eagle does best – investing in, innovating, and revitalizing brands to drive growth and nurture them to reach their full potential," Bernard Kreilmann, Eagle Foods CEO.

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