Announced
Financials
Tags
Majority
Friendly
Domestic
Single Bidder
United States
Food Products
Private
Private Equity
food branding
Acquisition
Pending
Synopsis
Kelso-backed Eagle Family Foods Group, a producer and marketer of canned sweetened condensed milk and evaporated milk products, agreed to acquire Helper and Suddenly Salad from General Mills, an American producer of packaged consumer foods, for $610m. "We are builders of brands, categories, and people. The Helper and Suddenly Salad brands, with strong heritage and high consumer awareness, are a perfect fit for what Eagle does best – investing in, innovating, and revitalizing brands to drive growth and nurture them to reach their full potential," Bernard Kreilmann, Eagle Foods CEO.
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