KKR-backed Paddle, the complete payments infrastructure for SaaS companies, agreed to acquire ProfitWell, a provider of subscription metrics and retention automation software, for $200m. "At ProfitWell, we're committed to supercharging revenue growth for some of the most exciting, forward-thinking businesses on the planet - and by joining forces with Paddle we see an opportunity to do even more. Paddle shares our mission to help thousands of software businesses avoid the operational hurdles that stand in the way of growth by taking these problems on completely ourselves. Those shared objectives, combined with the natural cultural fit between our two companies, meant adding our subscription metrics and retention tools to the offering just made perfect sense. We're delighted to have the opportunity to bring our teams together to build a truly holistic, powerful payments infrastructure at the heart of the SaaS market," Patrick Campbell, ProfitWell CEO.