Taboola completed the acquisition of Gravity R&D.

Taboola, a provider of powering recommendations for the open web, completed the acquisition of Gravity R&D, a personalization technology company founded in data science. Financial terms were not disclosed. “Personalization is what continues to add true value to our recommendations. The world-class team behind Gravity R&D has spent years perfecting personalization as it relates to recommendations, making them a natural fit to join the Taboola family. Moving forward, we see immense value in their expertise and exciting new potential to attract new technology talent via a new research and development hub in Hungary as well," Adam Singolda, Taboola CEO and Founder.