Apricity completed the acquisition of Woom.

Apricity, a developer of a fertility care application, completed the acquisition of Woom, an international women’s health app offering period tracking and community support. Financial terms were not disclosed. “Woom is delighted to be joining forces with Apricity. Together we have a shared and aligned mission in family building and are committed to delivering a customised data-driven and community-based solution, to empower and connect women to better understand their choices for becoming a mother. There is still a long way to go in ensuring that people have a more full-filling and stress-free fertility journey," Clelia Morales, Woom Co-Founder and COO.