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New Deal


Announced

Completed

The Brandtech completed the acquisition of Jellyfish from Fimalac.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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United Kingdom

paid search marketing services

Media Agencies

pay-per-click management

Acquisition

Cross Border

Majority

Private

Completed

Friendly

Single Bidder

Synopsis

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The Brandtech, a technology-enabled marketing group, completed the acquisition of Jellyfish, a global digital media and marketing group, from Fimalac, a provider of financial services. Financial terms were not disclosed. "Fast-paced, fragmented and platform-led, today’s media landscape is changing at lighting speed. Supporting the ambitions of today’s global brands requires something unique and that’s what I believe we have been building at Jellyfish. The chemistry with The Brandtech Group was instant and compelling. Joining the Group will supercharge our capabilities and ambitions as we move into the next chapter of the Jellyfish story. I couldn’t be more excited," Rob Pierre, Jellyfish Founder.

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