Vitalatte & Yorgus to acquire Keiff.

Vitalatte & Yorgus, a reference in the segment of premium cheeses and yogurts, agreed to acquire Keiff, a producer of kefir products in Brazil. Financial terms were not disclosed. Keiff was founded in 2017 and is already in over 1k points of sale in 20 states. One of the most obvious synergies is using Vitalatte's distribution — which is already at over 4k points — to accelerate the expansion of the acquired brand. The acquisition of Keiff is part of an expansion plan by Vitalatte, which has just closed a round – the first in its history.