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New Deal


Announced

Completed

PSG led a $161m funding round in Pixellot.

Financials

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Transaction Value£130m
Consideration TypeCash
Capital Owned-
Capital Bid For-
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Israel

analytics solutions

automated sports video

Acquisition

Private

Digital Services

Completed

Minority

Cross Border

Venture Capital

Private Equity

Friendly

Single Bidder

Synopsis

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PSG, a private equity firm, led a $161m funding round in Pixellot, an automated sports video and analytics solutions provider, with participation from Israeli Secondary Fund, a venture capital company. “Following Pixellot’s strategic achievements, we are excited to partner with the company and help bring its leading AI-driven platform to untapped markets. We are advocates for Alon and his team’s vision, and we believe the company’s ’land and expand' model positions the company well for its next phase of growth,” Ronen Nir, PSG Managing Director.

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