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Synopsis
Entain, a sports betting, gaming and interactive entertainment group, completed the acquisition of BetCity.nl, an online sports betting and gaming operator, from Sports Entertainment Media, a sports and entertainment business, for $893m. “We are delighted that BetCity is joining Entain and are excited by the significant opportunities in the newly regulated Dutch market. This acquisition will provide customers with an even better experience as we combine BetCity’s local expertise and brand alongside Entain’s market leading, customer focused platform. This transaction further underpins our growth strategy of operating in attractive regulated markets. We look forward to working with Melvin and the BetCity team," Jette Nygaard-Andersen, Entain CEO.
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