Echobot, a developer of cloud-based software intended to enhance marketing and sales efforts, agreed to merge with Leadfeeder, a developer of a sales and marketing tool. Great Hill Partners, a private equity firm, invests €230m to support the merger and help the newly formed company drive product innovation. Financial terms were not disclosed. “Our goal is to become the leading sales intelligence and go-to-market platform for our core European and North American markets. Now, thanks to Great Hill, we have brought together the best data, AI systems, talent and industry experience to achieve just that. We enable companies to supplement their own CRM data with up-to-date external data sources in order to achieve a better, more personalized sales approach. The combination of Echobot and Leadfeeder is thus uniquely positioned to benefit from a massively growing market segment," Bastian Karweg, Echobot Founder.