Investissement Québec, a go-to partner for foreign and Québec-based businesses, led a CAD35m Series B round in Potloc, the research technology company, with participation from First Ascent Ventures, Brightspark Ventures, Desjardins Capital, Cap Horn, EcoFuel, BDC Capital's Seed Fund and CIBC Innovation Banking. The funding will be used to accelerate its go-to-market strategy in North America and Europe and further develop Potloc's machine learning-driven social media sampling technology that dramatically improves the quality of first-party data acquired through consumer surveys. Potloc's unique differentiator is its unique niche targeting capability to survey consumers and professionals no one else can.