Announced
Financials
Tags
Private
Media Agencies
content marketing
Acquisition
Single Bidder
Domestic
Majority
Pending
United States
Friendly
Synopsis
Horizon Media, an operator of digital media agency, agreed to acquire a majority stake in First Tube, an operator of a live content marketing platform. Financial terms were not disclosed. "Not only does the acquisition broaden our creative and innovative solutions, it's also truly symbiotic – both Horizon and First Tube benefit from each other's expertise. Coming on the heels of launching our metaverse- and Web3-focused unit, Chapter & Verse, earlier this month, this move significantly strengthens Horizon's position as we guide clients into web3 and the metaverse, while giving First Tube a foothold in the metaverse itself," Donnie Williams, Horizon Media EVP and Chief Digital Officer.
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