Horizon Media to acquire a majority stake in First Tube.

Horizon Media, an operator of digital media agency, agreed to acquire a majority stake in First Tube, an operator of a live content marketing platform. Financial terms were not disclosed. "Not only does the acquisition broaden our creative and innovative solutions, it's also truly symbiotic – both Horizon and First Tube benefit from each other's expertise. Coming on the heels of launching our metaverse- and Web3-focused unit, Chapter & Verse, earlier this month, this move significantly strengthens Horizon's position as we guide clients into web3 and the metaverse, while giving First Tube a foothold in the metaverse itself," Donnie Williams, Horizon Media EVP and Chief Digital Officer.