GEDI, a company specialised in social media, completed the acquisition of a 30% stake in Stardust, a company focused on creating and distributing digital content through social media platforms. Financial terms were not disclosed. “More than 70% of Italians use social media today and the percentage is steadily growing. In particular, Gen Z and Millennials spend around 3 hours a day on the different platforms. With Stardust, our digital strategy takes a decisive step forward as it allows us to distribute our contents – news, audio and entertainment – to new audiences and get a deeper knowledge of the dynamics and languages of digital communities unreached by GEDI’s offer so far. Thanks to their entrepreneurial talents, Simone (Chairman of Stardust) and Antonino (Stardust’s CEO) have laid the foundations for a solid and dynamic project, a real media made of people which can reach a wide and diversified audience, involving the new generations and beyond. By combining GEDI’s consolidated editorial and creative capabilities with the native coverage of Stardust on the new social media platforms” concluded Scanavino, “we will now be able to create innovative products and increase the efficiency of our existing portfolio,” Maurizio Scanavino, GEDI CEO.