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New Deal


Announced

Castel Group to acquire Guinness Cameroon from Diageo for £389m.

Financials

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Transaction Value£389m
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Cross Border

brewery

Cameroon

Brewers

Single Bidder

Acquisition

Majority

Pending

Friendly

Private

Synopsis

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Castel Group, a beverage company, agreed to acquire Guinness Cameroon, a brewery company, from Diageo, a beverage alcohol company, for £389m ($463). “Guinness has outgrown its existing brewery in Douala as a result of its strong performance. Under this new agreement, the brand will have both expanded brewing capacity and distribution. It will remain part of the global Guinness family through direct marketing oversight. We look forward to unlocking even greater potential through this agreement with Castel, ensuring we continue to have great tasting Guinness across Cameroon," Dayalan Nayager, Diageo Africa President.

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