Maguar Capital to invest $50m in Effectory.

Maguar Capital, a private equity firm, agreed to invest $50m in Effectory, a provider of employee listening services. AshGrove Capital provided the acquisition financing and a co-investment. "Maguar is the ideal partner for us to further accelerate the strong growth realized by over 200 great Effectorians and our Leadership Team. As entrepreneurs at heart, Maguar and we share the same values: putting customers and employees first. Maguar’s expertise in the HR Tech Space will strengthen our product offering and their in-depth knowledge of our most important international growth markets is critical to our success. The partnership is also a unique opportunity for our people in Amsterdam and Munich to experience professional growth," Arne Barends and Guido Heezen, Effectory Co-Founders.