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New Deal


Announced

Completed

Assist Digital completed the acquisition of a majority stake in The Valley Group.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For-
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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customer experience

United Kingdom

Single Bidder

Customer Relationship Management

Completed

Majority

Private

crm solutions

Acquisition

Cross Border

Friendly

Synopsis

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Assist Digital, a CRM company, completed the acquisition of a majority stake in The Valley Group, a marketing agency. Financial terms were not disclosed. "We are very satisfied with this operation, both because The Valley and its leadership team represent excellence in the Benelux market, and because this operation strengthens the Group's capabilities in sectors that are so strategic today, such as Creative Design and Marketing Automation. The Netherlands represents a very important target market for Assist Digital that, together with The Valley team, we will continue to develop with a portfolio of services even richer than the current one," Enrico Donati, Assist Digital Executive Chairman.

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