Vista Outdoor, a provider of outdoor advertising services, completed the acquisition of Simms Fishing Products, a manufacturer of fishing apparel and accessories, for $193m. "Simms is the perfect fit for our diversified portfolio of leading, iconic outdoor brands. Simms broadens our core addressable market into the highly attractive fishing category with a premium, innovative brand with significant room for growth. Simms will be a central plank in our long-term growth strategy and will be the anchor of our new fishing platform within Outdoor Products. Fishing, particularly fly fishing where Simms has its roots, is a natural adjacency to our Outdoor Products business and Simms serves an enthusiast consumer demographic that has proven to be largely recession-resistant over time. With a beloved, household name brand like Simms leading the way, we believe that we can create a fishing platform that serves the 55m+ anglers while delivering long-term growth and value for our shareholders for years to come," Chris Metz, Vista Outdoor CEO.