LRMR Ventures, SC and LeBron James completed the acquisition of a minority stake in Canyon Bicycles.

LRMR Ventures, SC and LeBron James completed the acquisition of a minority stake in Canyon Bicycles, a direct-to-consumer manufacturer of premium bikes. Financial terms were not disclosed. “Canyon has been a leader in cycling and a pioneer in direct-to-consumer e-commerce for over 20 years. From professionals on tour to everyday riders on streets and trails around the world, Canyon’s impact on sports and culture is seen everywhere. We are honored to partner with Canyon, GBL and LRMR, and excited to help capture the growth opportunity in the US," Jason Stein, SC Holdings Founder and Managing Partner.