Cendyn, a catalyst for digital transformation in the hospitality industry, agreed to acquire digitalhotelier, a provider of integrated distribution, demand generation, design, development, and data intelligence solutions for hotels. Financial terms were not disclosed. “Our mission at Cendyn is to provide hoteliers around the globe with innovative technology solutions that enable deeper, more profitable guest relationships by empowering hotel staff with the data they need at every touchpoint in the guest journey. This acquisition enables us to double-down on that mission at a time when hoteliers are being forced to do more with less. We are excited to be working with the entire talented digitalhotelier team to rapidly integrate the companies and technology, so we can continue to grow the combined business together,” Tim Sullivan, Cendyn CEO and President.