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Announced

Dentsu-backed Merkle to acquire a majority stake in Extentia.

Financials

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Consideration TypeCash
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Private

India

software development

Acquisition

Single Bidder

Cross Border

Friendly

Pending

Software

Majority

Synopsis

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Dentsu-backed Merkle, a data-driven customer experience management company, agreed to acquire a majority stake in Extentia, a technology and services firm with a focus on enterprise mobility. Financial terms were not disclosed. "As one of Salesforce's largest partners and its top agency partner, we owe it to our customers to deliver world-class, cross-functional, cross-platform expertise. Extentia differentiates itself through a design-first approach to its cloud-native technical and engineering product solutions, This strategic acquisition will allow Merkle and dentsu to meet the growing market demand for support our clients in driving complex architecture integrations," Michael Komasinski, Merkle CEO.

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