Shamrock Capital, a private equity firm, led a $110m Series D round in VidMob, a platform for Intelligent Creative, with participation from ID Fund, DraftKings, eGateway, PROOF, Adobe, Shutterstock, BuildGroup and Spruce House. “We are proud to have had Shamrock Capital lead our latest investment, which will accelerate the power of creative data to help customers, agencies and brands refine their messages to be more clear, powerful, and effective. Their investment is a testament to the quality of VidMob’s technology, the positive impact that our customers experience every day, and the opportunity ahead,” Alex Collmer, VidMob CEO and Co-Founder.