Zuora completed the acquisition of Zephr for $50m.

Zuora, a cloud-based subscription management platform provider, completed the acquisition of Zephr, a subscription experience platform used by global digital publishing and media companies, for $50m. “As the competition for subscribers becomes increasingly intense in media, digital publishing, and beyond, companies must keep subscribers engaged with the right offers and the right packages at the right time. That’s where Zuora comes in. With our acquisition of Zephr, we’re adding new capabilities to create a one-stop-shop to succeed in the Subscription Economy," Tien Tzuo, Zuora CEO and Founder.