Announced
Synopsis
FLEX Capital, a private equity fund, agreed to acquire a majority stake in ComX, a B2B sales enablement platform. Financial terms were not disclosed. "Signals for a current shift in B2B sales towards a hybrid sales model have been evident in the market for years. Drivers include: the growing need for constantly updated, GDPR-compliant data, the use of machine learning and natural language processing, and the focus on personalizing customer communications," Christoph Erler, ComX Co-Founder and COO.
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