Spread Group, a provider of customized fashion and lifestyle products, completed the acquisition of mula, a B2B merchandise platform. Financial terms were not disclosed. "Mula. and Spread Group are perfect partners: both companies operate in a customer-centric manner and have repeatedly demonstrated their innovative strength. The topic of sustainable corporate gifting has gained a lot of importance in recent years as a tool for customer and employee loyalty. We create enormous added value for our customers, through the digitalization of time-consuming manual processes in marketing, sales or HR departments, which can result in a significant gain in efficiency," Julian de Grahl, Spread Group CEO.