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New Deal


Announced

Church & Dwight to acquire Hero for $630m.

Financials

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Transaction Value£547m
Consideration TypeCash, Ordinary Shares
Capital Owned-
Capital Bid For100%
EV/Sales65.5x
EV/EBITDA14x
Share Price Premium-
One Off Charge-

Tags

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cosmetics

Friendly

United States

Majority

Private

Domestic

Single Bidder

Acquisition

Cosmetics

Pending

Synopsis

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Church & Dwight, a manufacturer of household products, agreed to acquire Hero, an acne treatment products provider, for $630m. “Mighty Patch represents a powerful addition to our existing Specialty Hair and Skin portfolio which includes Nair, Batiste, Viviscal, Flawless, and Toppik. The Mighty Patch brand is a problem/solution product with a strong position in a growing category. The total acne treatment category in tracked channels is approximately $700m. The patch form has grown to 18% of the acne treatment category as more consumers transition away from lotions and ointments to a patch solution. The brand skews towards younger consumers and consistently has a high level of brand loyalty and repeat purchase," Matthew T. Farrell, Church & Dwight CEO.

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