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Announced

Church & Dwight to acquire Hero for $630m.

Synopsis

Church & Dwight, a manufacturer of household products, agreed to acquire Hero, an acne treatment products provider, for $630m. “Mighty Patch represents a powerful addition to our existing Specialty Hair and Skin portfolio which includes Nair, Batiste, Viviscal, Flawless, and Toppik. The Mighty Patch brand is a problem/solution product with a strong position in a growing category. The total acne treatment category in tracked channels is approximately $700m. The patch form has grown to 18% of the acne treatment category as more consumers transition away from lotions and ointments to a patch solution. The brand skews towards younger consumers and consistently has a high level of brand loyalty and repeat purchase," Matthew T. Farrell, Church & Dwight CEO.

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