SignalFire, a venture capital firm, led a $28m in Series C round in ZineOne, a marketing platform, with participation from Norwest. “The end of third-party cookies and increased data privacy concerns have disrupted the way e-commerce brands have been doing their jobs for the last 10 years. Currently, 80-90% of site visitors are anonymous, and ZineOne is able to intelligently segment visitors within five clicks to optimize conversions," Chris Scoggins, ZineOne Board Member.