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New Deal


Announced

Horizon Capital-backed The Marketing Practice to acquire Rombii.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Acquisition

Advertising Content

Friendly

Single Bidder

Private

digital marketing

lead generation

Majority

Digital Services

Private Equity

Pending

Cross Border

Australia

Synopsis

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Horizon Capital-backed The Marketing Practice, a B2B marketing agency, agreed to acquire Rombii, a digital marketing agency that offers account-based marketing, digital advertising, lead generation and content services. Financial terms were not disclosed. "By joining The Marketing Practice family we have the opportunity to further increase our investment in APAC by growing both the support and solutions we provide for customers across the region. One of The Marketing Practice’s ongoing objectives is to also be the best place to build a career in B2B marketing. We view becoming part of this organisation as a huge investment in our people and we couldn’t be more excited about the leadership opportunities and support they’ll receive, particularly in Singapore and other key markets," Marcus Wilkinson, Rombii, Managing Director.

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