Take-Two-backed Zynga completed the acquisition of Storemaven.

Take-Two-backed Zynga, an interactive entertainment company, completed the acquisition of Storemaven, an innovative mobile growth company. Financial terms were not disclosed. “Zynga has always invested in publishing technology, experimentation, and analytics that connect players to the fun and engaging experiences that we create. With our acquisition of Storemaven, we gain additional, unmatched technologies and expertise to expand Zynga’s publishing platform and to solidify our leading position in the marketplace. Storemaven brings world-class optimization and intelligence technologies that are crucial to the success of publishing mobile games. We are excited to officially welcome this talented team to the Zynga family," Alex Tremblay, Zynga Executive Vice President, and Chief Data Officer.