Announced
Completed
Financials
Sources
Tags
United States
marketing performance management saas
Domestic
Software
Majority
Friendly
Acquisition
Private
Single Bidder
Completed
Synopsis
Planful, a provider of financial performance management cloud software, completed the acquisition of Plannuh, marketing performance management SaaS Vendor. Financial terms were not disclosed. “Marketing is an increasingly important and large investment area for many businesses, yet there is huge friction in planning and tracking investments at granular levels. The Plannuh team has solved this problem in such an impressive way. We fell in love with the technology and the team and are delighted to welcome them all to Planful and our mission,” Grant Halloran, Planful CEO.
© COPYRIGHT 2024 MERGERLINKS LIMITED.
ALL RIGHTS RESERVED.
15 BONHILL STREET, LONDON, EC2A 4DN, UNITED KINGDOM.