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Announced

Completed

Viral Nation completed the acquisition of MediaKits.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Private

Single Bidder

Majority

Online and Social Platforms

Cross Border

United States

analytics

Completed

influencer marketing

Acquisition

Friendly

Synopsis

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Viral Nation, an influencer marketing and technology company, completed the acquisition of MediaKits, an online platform. Financial terms were not disclosed. “MediaKits acquisition by Viral Nation demonstrates the continued viability and strength of the creator economy as well as both the vision and leadership of Kieran and Casey in building the MediaKits platform. The move joins other deal flow in the market that bolsters the potential for business in the category and the demand for big data,” Aristotle Loumis, MediaKits Chairman.

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