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Synopsis
Havas Group, a French advertising and public relations business, completed the acquisition of Expert Edge, a full-service ecommerce and Amazon consultancy. Financial terms were not disclosed. “We are delighted to welcome the Expert Edge team to the Havas family. This acquisition turbocharges our Havas Market offering, which has been purpose built from the outset to help our clients manage and optimise their business performance in ecommerce. Our ambition is to make the Havas Group, through Havas Market, an end-to-end e-commerce partner for companies, capable of providing them with truly customer-centric strategies across the entire customer journey, from their website to their points of sale, including marketplaces," Yannick Bolloré, Havas Group Chairman and CEO.
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