Blue Ant Media to acquire Media Pulse.

Blue Ant Media, an international producer, distributor and channel operator, agreed to acquire Media Pulse, a connected TV marketplace in Canada . Financial terms were not disclosed. “The acquisition of Media Pulse underpins Blue Ant Media’s commitment to the CTV marketplace in Canada, which is undoubtedly the fastest growing media segment for advertiser investment. We’ve been monitoring Media Pulse’s trajectory for a while, and their solid reputation and expertise make them the perfect partner for us to expand Blue Ant’s media sales portfolio. With Christopher and Deborah on board, we now have the capacity to enhance Blue Ant’s multi-channel campaign efforts for our clients, offering them a one-stop-shop of premium CTV inventory at scale," Mitch Dent, Blue Ant Media SVP, Media Sales & Group Publisher, Canada.