Announced
Completed
Financials
Tags
Cross Border
Majority
Completed
Acquisition
Information / Data Services
Friendly
Single Bidder
analytics
United Kingdom
Private
Private Equity
Synopsis
MRI Software, a provider of business management software solutions, completed the acquisition of Springboard, a provider of footfall counting and artificial intelligence-powered analytics, from YFM Equity Partners, a private equity firm. Financial terms were not disclosed. “Springboard is an exciting addition to the MRI family that will bolster our retail and smart data offerings and provide clients with deeper insights to guide their business decisions. In light of post-pandemic shifts in the retail landscape, the adoption of in-store technology has become increasingly critical, and physical locations are playing a more prominent role in a redefined shopper and guest experience. Springboard’s intelligent, actionable data enables retail stakeholders to increase shopper traffic and engagement, improve capture and conversation rates, and, ultimately, level the analytical playing field between e-commerce and brick-and-mortar," Patrick Ghilani, MRI Software CEO.
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