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Synopsis
WPP, a multinational communications, advertising, public relations, technology, and commerce holding company, completed the acquisition of the remaining 26% stake in MediaCom Communications, a service provider of media consultancy & advertising agency. Financial terms were not disclosed. “It has been a pleasure working with Sam Balsara and Lara Balsara as we grew this successful business in India. We will build on that legacy to deliver the agency model our clients want for the future – founded on brilliant strategy and brand-building capabilities, with pioneering digital expertise running throughout,” Nick Lawson, MediaCom CEO.
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