Announced
Completed
Financials
Tags
Single Bidder
Private
application software
Friendly
ecommerce platform
E-commerce
Completed
Acquisition
United States
Private Equity
Domestic
Majority
Synopsis
Argentum Capital-backed SmartCommerce, a developer of a click-to-purchase shopping cart platform, completed the acquisition of Basketful, a developer of a shopping platform. Financial terms were not disclosed. "When brands make it easy for consumers to get what they want, Marketing doesn’t have to be a spending treadmill - it can instead build a connected audience that is an annuity for a brand. Basketful brings strong reach and visibility tools that help make Marketing work both harder and longer for CPG and FMCG brands, and we’re thrilled to be able to bring more of those to our clients,” Jennifer Silverberg, SmartCommerce CEO.
Search a database of more than 250,000 verified dealmakers
Receive automated updates on global transactions
Follow the activity, relationships and transactions of top dealmakers
© COPYRIGHT 2024 MERGERLINKS LIMITED.
ALL RIGHTS RESERVED.
15 BONHILL STREET, LONDON, EC2A 4DN, UNITED KINGDOM.