Argentum Capital-backed SmartCommerce completed the acquisition of Basketful.

Argentum Capital-backed SmartCommerce, a developer of a click-to-purchase shopping cart platform, completed the acquisition of Basketful, a developer of a shopping platform. Financial terms were not disclosed. "When brands make it easy for consumers to get what they want, Marketing doesn’t have to be a spending treadmill - it can instead build a connected audience that is an annuity for a brand. Basketful brings strong reach and visibility tools that help make Marketing work both harder and longer for CPG and FMCG brands, and we’re thrilled to be able to bring more of those to our clients,” Jennifer Silverberg, SmartCommerce CEO.