Snowflake Ventures completed an investment in OpenAP.

Snowflake Ventures, a venture capital firm, completed an investment in OpenAP, an advanced advertising company. Financial terms were not disclosed. "The publishers have put significant resources into allowing their data to unlock new cross-platform use cases for advertisers and the partnership with Snowflake is a critical step forward in giving us the scale needed to build the foundation in which all cross-platform targeting and measurement will be done in the future. We are proud to expand our strategic alliance with Snowflake as we drive further innovation and growth of the marketplace," David Levy, OpenAP Chief Executive Officer..