Mediafly completed the acquisition of Aptology.

Mediafly, a revenue enablement platform, completed the acquisition of Aptology, a talent intelligence platform. Financial terms were not disclosed. “The hiring, onboarding and training process is expensive. A bad hire can cost $500k or more in hard dollars and opportunity costs due to slow ramp, early turnover, and missed quotas. Mediafly’s goal has always been to enable sales reps to execute at the highest levels. Success Profiles empowers us to elevate our vision, helping companies optimize how they build and scale sales teams from the start. From hiring to coaching, enablement to engagement, Mediafly provides the ultimate lens into the behaviors, activities, content and resources required to close deals in this challenging selling environment,” Carson Conant, Mediafly CEO and Founder.