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New Deal


Announced

Completed

Playmaker Capital completed the acquisition of Wedge Traffic for $31.2m.

Financials

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Transaction Value£28m
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Media Agencies

Acquisition

Cross Border

Majority

Single Bidder

media

Private

Completed

Friendly

United Kingdom

enterainment

Synopsis

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Playmaker Capital, a digital sports media company that delivers authentic content experiences through its portfolio of sports media and technology brands, completed the acquisition of Wedge Traffic, an affiliate marketing business, for $31.2m. “We have been very clear that creating a centre of excellence in affiliate was key to rounding out our offering as a leading sports media business,” Jordan Gnat, Playmaker CEO.

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