Itai Tsiddon, an angel investor, led a $30m funding round in Lyka, a pet food retailer, with participation from Afterwork Ventures, Wattle Hill Capital and Point King Capital.. It’s clear that the pet wellness industry has been held back for too long by complacency and substandard practices. Lyka’s purpose driven and innovative ethos is more than just an interesting idea, the thousands of real-life examples of positive impact from their customers is testament to that,” Itai Tsiddon.