Waterland-backed Sideshow Group, an operator of a digital marketing agency, completed the acquisition of more2, a developer of a data analytics and marketing platform. Financial terms were not disclosed. “We’re delighted to join Sideshow Group. Their commitment to putting evidence at the heart of everything they do, aligns perfectly with our focus on delivering measurable value for each of our clients.  The cultural fit was clear from the very first meeting with Tony and has been reinforced in every interaction since. It’s clear we share a passion for making a difference for our clients and our people.  Above all else, we know we are joining a group with strong values, and a culture that supports and enhances our own. We’re excited for the next stage of our journey; we know we are in great company," Georgina Hewitt, more2 CEO.