Publicis Groupe-backed Epsilon completed the acquisition of Retargetly.

Publicis Groupe-backed Epsilon, an advertising and marketing technology company, completed the acquisition of Retargetly, a data and technology company. Financial terms were not disclosed. "I would like to welcome Daniel and the entire Retargetly team to the Epsilon and Publicis Groupe family. Our successful partnership goes back four years, during which time we have seen an increased demand for our combined capabilities. Retargetly’s reputation in the market is second to none, and we have been impressed by their technological clout, best-in-class products and their ability to innovate to build future-facing solutions. We share the same ambition for Latin America and are committed to build an industry-leading identity solution, powering a set of products through first-party data. By combining Retargetly assets and local footprint with Epsilon technology, we will be at the core of our clients’ marketing transformation journey, with a unique data-led approach," Thibault Hennion, Epsilon Managing Director.