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Announced

Grupo Boticário to acquire Truss Professional.

Synopsis

Grupo Boticário, a Brazilian cosmetics company, agreed to acquire Truss Professional, a beauty brand. Financial terms were not disclosed. “Truss and Grupo Boticário are companies that share values, mainly in humanized management and care for customers and business partners. In addition to the synergy between the businesses, we have the mission of valuing beauty professionals in Brazil and around the world even more through a strategy of accelerated brand growth, product innovation and excellence in education. It is a great pride to perpetuate our history alongside one of the largest beauty groups in the world,” Manuella Bossa, Truss Founder.

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