Addition, a company invests in early and growth stage technology company, led a $25m Series A funding round in Ernesta, a new direct-to-consumer custom rug company, with participation from True Ventures. "I've always had a passion for design, and when I noticed how confusing and overwhelming the process can be for consumers who want great style at an accessible price point, particularly in the rug category, I saw a white space in the market. With Ernesta, our goal is to bring high-quality, custom rugs to a wide audience through a community-driven, curated and personal buying experience. Hisao, Yony and I are excited to work with a talented launch team, some of whom were part of the team that built Peloton into a household name, to help people find the perfect custom rug for their needs in a frictionless, affordable way," John Foley, Ernesta CEO.