Baozun completed the acquisition of Gap Greater China for $50m.

Baozun, an e-commerce service partner that helps brands execute their e-commerce strategies in China, completed the acquisition of Gap Greater China, a firm that retails apparel, accessories, and personal-care products, for $50m. “This acquisition accelerates our evolution into a technology-driven, omni-channel commerce player. Technology is at the center of our strategy, and it is our competitive advantage. With Gap’s brand equity and significant size in Greater China, BBM will start at a higher point to bridge the digital commerce/brick-and-mortar divide at scale and do what few have done in retail," Vincent Qiu, Baozun Chairman and CEO.