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Announced

Completed

Positive Group completed the acquisition of Marketing 1BY1.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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France

Majority

advertising agency

Domestic

Media Agencies

Acquisition

Private

Completed

Friendly

Single Bidder

Synopsis

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Positive Group, a digital communication company, completed the acquisition of Marketing 1BY1, an advertising company. Financial terms were not disclosed. “The arrival of Marketing 1BY1 within the Positive group is a great opportunity for our respective customers. Offering the best of CDP platforms to Sarbacane customers and all the features of the Sarbacane solution for Marketing 1BY1 customers. We are delighted to welcome them to our great tribe," Mathieu Tarnus, Positive Group CEO.

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