Positive Group, a digital communication company, completed the acquisition of Marketing 1BY1, an advertising company. Financial terms were not disclosed. “The arrival of Marketing 1BY1 within the Positive group is a great opportunity for our respective customers. Offering the best of CDP platforms to Sarbacane customers and all the features of the Sarbacane solution for Marketing 1BY1 customers. We are delighted to welcome them to our great tribe," Mathieu Tarnus, Positive Group CEO.